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In today's dwindling job markets, people who rely on want ads and headhunters succeed about 5 percent of the time. But those who have mastered the art of networking find new positions nearly 66 percent of the time. Writing for job seekers and career builders alike, networking superstar Diane Darling shows how to cultivate a rich network of professi [Read More]

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10 books in 1 - your key to networking success! Your one-stop guide to the latest updates on networking Packed with new and updated material on Windows Server 2008, the latest Red Hat(r) Fedora(r), Vista, and Office 2007, and the most up-to-date wireless standards, this solitary reference contains everything you need to manage both la [Read More]

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Bestselling author Harvey Mackay reveals his techniques for the most essential tool in business--networking, the indispensable art of building contacts.Now in paperback, Dig Your Well Before You're Thirsty is Harvey Mackay's last word on how to get what you want from the world through networking. For everyone from the sales rep facing a career-mak [Read More]

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Make Your Contacts Count is a practical, step-by-step guide for creating, cultivating, and capitalizing on networking relationships and opportunities. Packed with valuable tools, the book offers a field-tested "Hello to Goodbye" system that takes readers from entering a room, to making conversations flow, to following up. Updated from its f [Read More]

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Clow and Baack examine advertising and promotions through the lens of integrated marketing communications. Integrated Marketing Communications; Corporate Image and Brand Management; Buyer Behaviors; Promotions Opportunity Analysis; Advertising Management; Advertising Design: Theoretical Frameworks and Types of Appeals; Advertising Design: Messag [Read More]

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Serving healthcare marketers since 1966 with a mix of industry news and in-depth feature articles on marketing and promotion.

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The eighth edition of Shimp's market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and practitioner developments in the field. Some reorganization al [Read More]

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